Recommended technology
Below is a list of technology types we think can help you with the problems your business is facing
Customer Relationship Management system
- A CRM can allow you to capture all the critical information about a customer in one place so you can bring it all to bear in the sales process,
- By giving you better oversight over your whole sales funnel a CRM can help you to deploy your resources to the right clients at the right time to drive conversion
- The data captured in a CRM system over time will enable you identify patterns and optimise the approach you are taking to sales, driving improved performance
Find and implement the right software for your business
Use our six step implementation process
View our CRM case studies
Project management software
- Particularly in long and complex bid and sales processes, project management software can help you keep on top of opportunities, allowing to bring the right people and resources in at the right time to maximise your chances
- Critical processes such as contracting can be standardised and even automated, allowing you to move more quickly
- A project management system can issues alerts and reminders to help you meet critical deadlines across a complex portfolio
Find and implement the right software for your business
Use our six step implementation process
View our Project management software case studies
Business intelligence software
- Business intelligence software allows users to capture data on customer behaviour, ensuring that all touchpoints and communications can be optimised for a higher conversion rate
- The best way to convert customers will change over time. Keep ahead of the curve by identifying new and better processes with business intelligence software
- Business intelligence software can be used to identify trends within the market, allowing you to react and develop along with the changes and therefore boost profitability
Marketing automation
- An effective marketing strategy is more than sending the occasional email to your database – it now includes specific customer journeys, social media marketing, mobile messaging and ads, which can all be monitored via marketing automation software
- Marketing automation can help you identify and learn more about potential customers, allowing you to create campaigns that are likely to turn them into customers
- Marketing automation can help you prioritise leads in two ways: firstly, making the lead-nurturing process automatic; and secondly by making clear measures of progress through the customer journey
eCommerce
- By adopting an eCommerce platform, a customer’s journey can be tracked from A to B with ease, allowing personalisation at every opportunity - key in a hyper-competitive market
- An integrated content system means copy can be updated anywhere on the site in reduced time, allowing for reactive, timely and engaging marketing
- As your business grows, the need for further business channels increases. eCommerce platforms have been developed to enable rapid expansion, allowing for multiple channels, countries, currencies and languages to be easily incorporated into one environment
Video conferencing software
- Video conferencing isn't just for internal communication - by having a 'face-to-face' conversation with a potential client, you're increasing the chances of a successful conversion
Find and implement the right software for your business
Use our six step implementation process